A building materials producer whose website did not answer procurement questions. We organised the technical data and certificates.
The company sells aggregates wholesale, mainly to construction firms in southern Poland. The website carried general claims about quality but none of the parameters a buyer uses to qualify a supplier.
Enquiries came from individuals rather than trade buyers. A prospective partner's procurement team found neither grading parameters nor certificates, so no contact followed.
We began by asking the sales team which questions come up in first contact. Those answers became the skeleton of the site: parameters, availability, logistics, documents.
An Astro site with parameter tables and a downloadable document section. Every product has its own page carrying the full technical data.
We will start with the goal and work out the right scope.